EVENT DIRECTOR.
CONTENT PRODUCER.
SENIOR CONTENT PRODUCER.
EVENT DIRECTOR. CONTENT PRODUCER. SENIOR CONTENT PRODUCER.
Hi I’m Abbi…
Common Sense. Creative Vision. Safe Hands. Serious Technical Precision.
I’ve been in the event industry since I was 15—holding virtually every role on and off the show floor, from silver service waitress and singing telegram to Executive Producer. That 360-degree journey built a producer who understands every single moving part of a live experience. Working across corporate summits, brand activations, bespoke private events, and large-scale cultural moments, I seamlessly connect end-to-end creative vision with flawless technical execution.
My Sweet Spot: Curated Parties, Celebrations & Immersive Moments
While I do direct large-scale corporate summits and global brand activations, my absolute passion lies in curating joyous, high-impact gatherings—specialising in corporate and private parties, grand openings, and bespoke celebrations.
Drawing on my background as an entertainment agent, DJ, and hands-on maker (I’ll gladly craft table centrepieces or officiate weddings just for fun!), I don’t just produce these events—I design immersive worlds. From narrative strategy and spatial flow to guest journeys and touchpoint design, I shape the entire event ecosystem. I bridge the gap between heavy technical logistics and pure, unforgettable party dynamics, leaving audiences raving.
Key Capabilities
Creative & Experience Direction: Developing narrative-led concepts, thematic storytelling, and end-to-end guest journeys that engage every sense.
Complex Technical & Content Production: Directing multi-stream corporate summits, global activations, and 360-degree video installations with multi-editor workflows and timecode precision.
Operation & Budget Mastery: Methodical, process-driven, and deeply bonded to a good spreadsheet. Having spent decades in corporate, brand, and private events, I’ve made the mistakes, learned the hard lessons, and built airtight systems that keep complex productions rock-solid.
Leadership: Calm in the hot seat, solution-focused, and committed to mentoring the next generation of event talent. I believe in sharing knowledge generously while staying curious—every day is a school day in live events. I bring zero panic, common sense, and relentless momentum from pitch to de-rig.
Behind the Scenes
When not directing live experiences, I step away from screens—usually curled up with a cat and a cuppa, out enjoying nature, creating things by hand, or patiently renovating our leaky Edwardian home.
Selected Clients
OpenAI • Red Bull Racing • McLaren • Puma • World Wide Fund for Nature (WWF) • Meta / Facebook • AstraZeneca • Discovery Channel • King’s Cross Estate • Boots • Muji • Stella Artois • Vodafone • Expedia • Sanofi • The London Eye • Home House • Schlumberger • Avalara • Soap & Glory • Asics • International Trademark Association